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A visionary proposal developed at UNIT9 for Audi’s presence at Shanghai Design Week 2025, consisting of two immersive spaces: an architectural booth and a fully customized hotel suite. The concept, “The Garage as a Living Space,” reimagines how Audi’s design philosophy can shape environments beyond the car itself. I led the spatial design, from early sketches to full 3D models and renders using Rhino, Cinema 4D, and Octane.

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The booth explored two design directions, one sculptural and one organic, both anchored by the Audi A5L and connected by a red light line inspired by the car’s rear signature. Key elements included an interactive X-ray display, LED skylight, layered materials, and dynamic spatial flow. The hotel suite translated Audi’s aesthetics into a luxurious stay, integrating tactile materials, custom lighting, and tech such as a HUD and voice control, offering guests the feeling of living inside an Audi.

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Creative Direction: Yifei Chai, Silver Le, Hannah Neil
Art Direction: Joana Comalino, Gosia Borkowska
Graphic Design: Khanim Alakbarzade
Spatial Design: Francisco Cortés
Agency: UNIT9 London

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