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For Coca-Cola, I collaborated on a series of brand activations designed to engage audiences in meaningful ways. These events promoted movement, physical activity, and an active lifestyle while showcasing Coca-Cola’s full product portfolio within the Living Positively philosophy. To achieve this, we designed immersive spaces that reflected sustainability and well-being, encouraging interaction and brand connection. This project was carried out in collaboration with the advertising agency Makken.

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Another key activation was La Caravana Coca-Cola, a festive event that traveled through Mexico’s major cities, announcing the arrival of Christmas with decorated trailers and vibrant displays. For this project, we developed nine themed floats, a Coca-Cola pavilion, a branded van, and a lead trailer that guided the entire caravan. Each float represented core holiday values tied to the brand, such as Family, Coming Home, Christmas Dinner, and culminating in Santa Claus’ Arrival. This project was developed in collaboration with the advertising agency ACHE.

 

Creative Direction: Marilaura López

Industrial Design and Renderings: Francisco Cortés
Graphic Design: Julián Carballido.

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