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Mool invited me to collaborate in developing a series of visual scenarios that embody aesthetics, simplicity, and elegance to promote their products on their website and social media. The concept originates from the brand’s logo, where bold lettering stands out against a vibrant pink background.

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In the first 3D illustration, I aimed to create a virtual booth designed to capture attention, much like a physical exhibition stand, only now, compact and enclosed within a screen. The confined space symbolizes the evolving relationship between people and their furniture at home, as living spaces increasingly become self-contained worlds.

 

The second illustration presents a surreal architectural setting, evoking a dreamlike moment where furniture and space merge to create warmth and relaxation. A cloud and a sphere introduce a striking diagonal contrast, balancing heaviness with lightness, the grounded with the ethereal.

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The third illustration is another virtual booth, but this time, I designed it to be explored visually. Each corner reveals a carefully placed object or piece of furniture, meant to captivate as soon as it is discovered. At the end of this visual journey, the printed product catalog awaits, its back cover featuring the quote: "The details are not just details. They make the design." - Charles Eames.

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