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Prediré Paris is a luxury cosmetics brand specializing in premium skincare and beauty products. For this project, I designed the brand space to accompany the launch of their in-store boutiques and beauty counters within Liverpool department stores.

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I focused on Visual Merchandising, Branding, and Look & Feel, ensuring an elegant and accessible environment that enhances customer interaction and provides a refined shopping experience. The goal was to create a space that seamlessly reflects the brand’s identity while offering a welcoming and immersive atmosphere.

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The design was successfully implemented in multiple locations across Mexico and, in 2018, at Saks Fifth Avenue in New York. This project was developed for Prediré Paris, with initial creative collaboration from the design studio Rummi.

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