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These illustrations showcase product and concept visualization created during various workshops and working sessions for brands like Coca-Cola, Kellogg's, AB InBev, Colgate-Palmolive, and more.

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As part of the process, I collaborated with marketing teams and potential consumers, capturing the most promising ideas and concepts through detailed sketches and visual scenarios. These illustrations served as tools for further evaluation and refinement with additional consumer groups.

The type of illustration varied depending on the study’s objective, including:

 

Exploratory Illustrations – for concept development.

Explanatory Illustrations – to clarify ideas and insights.

Persuasive Illustrations – to enhance consumer appeal.

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By transforming abstract ideas into tangible visuals, I contributed to the creation of new and improved products through a structured, efficient, and professional design process.

This project was developed in collaboration with Colgate-Palmolive and other leading brands.

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