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During the Mexican Tennis Open in Acapulco, Telcel and Sony came together to create an immersive experience within a 15m x 15m x 9m booth. The space featured various areas, including a shooting cabin, lounge, resting area, and a dedicated kids' zone, offering a unique experience for attendees throughout the week.
 

Inspired by the launch of the waterproof SONY Z1, the booth’s design concept was an abstraction of light refraction, evoking the sensation of being underwater. The dynamic forms and fluid lines aimed to immerse visitors in a vibrant, surreal environment. This project was developed in collaboration with the advertising agency Makken, combining cutting-edge design and innovative brand storytelling.

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Agency: Makken

Concept: Juan Pablo Mendoza, Francisco Cortés, Alejandro Bustamante
Booth Design: Francisco Cortés

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