SPACE10
"Beyond Human Centered Design"
City: Copenhagen, Denmark
Client: SPACE10
Field: 3D Animation, 3D Identity and Environments
SPACE10, IKEA’s innovation lab, invited me to develop the 3D visual identity for their Mexico City Pop-Up in March 2022. Inspired by the theme Beyond Human-Centered Design, I created a concept where the planet is represented as a bubble, a lens that magnifies transformation, diversity, and regeneration.
This pop-up was part of SPACE10’s global initiative to collaborate with forward-thinking communities through talks, exhibitions, and workshops. The event explored new relationships between humans, technology, and the planet, taking inspiration from Mexico City’s energy and creativity.
Press Reviews:
AD Magazine
Project in collaboration with SPACE10 | www.space10.com
Head of Creative: Mitsuko Sato
Creative Content: Virginia Lui
Creative Producer: Sheila Fakurnejad
Graphic Design: Alexis Mark
3D Illustration and Animation: Francisco Cortés
Event:
Interior Design and Production: Niños Héroes
Photographers: César Béjar, Alejandro Ramírez Orozco, Anna Pla-Narbona, Camilo Christen
Venue: Loot