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A series of events were held in Mexico City to showcase luxury brand Swarovski through immersive brand experiences and the launch of collections such as FW19 and SS20. These events took place at various venues, including General Prim and MAIA Contemporary. In collaboration with BeGroup agency, we developed a range of experiences throughout the event.

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As an industrial designer, my role was to design each space, including furniture, infographics, color schemes, and materials, ensuring that every element fit seamlessly within the physical environment and met user needs. Key experience elements included infographics, product displays, entrance arches, a bar, and a gala dinner. Additionally, we incorporated activations at strategic locations such as plazas and booths. Together, we brought Swarovski’s colors, materials, and brand essence to life, creating immersive experiences that allowed each guest to engage with the brand in a unique way.

 

Agency: BeGroup
Creative Direction: Edduar Gil
Industrial Design and 3D Visualization: Francisco Cortés

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